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Branding Guide: Caregiver Support Network

Brand in Context

Caregiver Support Network is a trusted source of support and resources for caregivers worldwide. Our brand embodies empathy, reliability, and empowerment. We strive to create a welcoming and inclusive space where caregivers feel understood, supported, and empowered to navigate their caregiving journey with confidence and compassion.


Primary Color Palette:

  • Primary: #044271
  • Tint 1: #1d5b8a
  • Tint 2: #3775a4
  • Tint 3: #508ebd

Secondary Color Palette:

  • Secondary: #d2dfe9
  • Tint 1: #f8ffff
  • Tint 2: #ffffff
  • Tint 3: #ffffff

Tertiary Color Palette:

  • Tertiary: #f07642
  • Tint 1: #ff9c68
  • Tint 2: #ffa975
  • Tint 3: #ffc28e

Gray Palette:

  • Gray 1: #000000
  • Gray 2: #2c2e2f
  • Gray 3: #878787
  • Gray 4: #bababa


Our logo represents the interconnectedness and support within our caregiving community. It features a simple yet impactful design, incorporating elements that reflect our brand values of compassion, unity, and strength.

Voice and Tone

Our brand voice is warm, empathetic, and informative. We aim to communicate with caregivers in a way that is supportive, understanding, and empowering. Our tone is respectful, genuine, and inclusive, fostering a sense of belonging and community among caregivers.

Brand Assets

  • Photography: Our imagery reflects the diversity and authenticity of the caregiving experience. We prioritize visuals that evoke emotions, tell stories, and showcase the strength and resilience of caregivers.
  • Icons: Our iconography is simple, intuitive, and easy to understand. We use icons to enhance visual communication and provide clarity and guidance to caregivers.

Usage Guidelines

  • Consistency: Maintain consistency in the use of colors, typography, and imagery across all brand materials to reinforce brand recognition and trust.
  • Accessibility: Ensure that all brand assets are accessible and inclusive, prioritizing readability, clarity, and usability for all users.
  • Adaptability: Be adaptable in applying the brand guidelines to different contexts and platforms while preserving the integrity and essence of the Caregiver Support Network brand.

Thank you for adhering to the Caregiver Support Network brand guidelines. Together, we can continue to support and empower caregivers around the world.

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