For Black Friday OLED TV deals, my best overall pick is the LG 65-inch OLED evo C5, a well-rounded choice that balances screen size, picture features, and everyday usability. The Samsung 77-inch S90H stands out for shoppers who want a larger screen and a newer model, while the LG 65-inch B6 may suit buyers who want a simpler route into the OLED category. The main tradeoffs are paying more for a premium panel or larger size, choosing between smart TV platforms, and deciding whether OLED is right for a bright room. One listing is Mini-LED rather than OLED, so I’ve marked it as an alternative rather than a direct match. Read on for the full breakdown and a buying guide to help you choose among these options.
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Key Takeaways
- The LG C5 is my balanced starting point: it gives shoppers a current-generation 65-inch OLED option without moving to the larger, higher-tier G5.
- The Samsung S90H and LG G5 serve different upgrade goals: the 77-inch Samsung prioritizes screen size, while the 65-inch LG G5 is the premium-focused choice.
- Older models may still suit deal hunters: the LG C4, LG C5, Samsung S90F, and Samsung S84F span different generations, so compare their features and included extras rather than assuming newer is automatically better.
- Bundles need item-by-item scrutiny: the LG C6 and 77-inch LG C5 listings include accessories or protection, but those extras only matter if they match your setup and needs.
- The TCL QM7L is not an OLED: its Mini-LED QLED panel makes it a category alternative, especially for shoppers weighing screen size and room brightness against OLED’s self-lit pixels.
| oled tv deals black friday | Resolution | Refresh rate | Screen size | Display technology |
|---|---|---|---|---|
| TCL 75 Inch Class QM7L Series | — | 144Hz | 75 inches | Mini LED QLED |
| Samsung 77-Inch Class S90H Ser | 4K | — | 77 inches | OLED |
| LG 65-Inch OLED evo C5 Series | 4K | Native 120Hz; VRR up to 144Hz for PC gaming | 65 inches | OLED evo |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | 48 inches | OLED |
| Roku Pro Series 55-Inch 4K OLE | 4K | 120Hz | 55 inches | OLED |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | 120 Hz listed; title also states 165Hz | — | — |
| LG 55-Inch OLED evo C4 Series | 4K | 144 Hz native listed; details also state 120 Hz | 55 inches | — |
| Sony BRAVIA 6 65-Inch OLED 4K | 4K | 120 Hz | 65 inches | OLED |
| Samsung 65-Inch Class S90F OLE | 4K | 144 Hz | 65 inches | OLED |
| LG 77" C5 OLED evo 4K UHD Smar | 4K UHD | 120 Hz | — | OLED, self-luminous |
| LG 65-Inch OLED B6 Series 4K S | 4K | 120Hz | — | — |
| LG 65-Inch Class OLED evo G5 S | 4K | Up to 120Hz | 65 inches | — |
| Samsung 77-Inch Class OLED S84 | 4K | 120Hz | 77 inches | — |
More Details on Our Top Picks
TCL 75 Inch Class QM7L Series SQD-Mini-LED QLED Smart TV 75QM7L (2026 Model)
For Black Friday shoppers weighing screen size and bright-room impact against OLED’s pixel-level black, the TCL 75-inch QM7L takes a different route: Mini LED QLED with up to 2,100+ local dimming zones. That combination is aimed at large spaces where strong brightness and expansive color matter, while the 144Hz panel and VRR features also suit gaming. Its Bang & Olufsen audio integration gives it a home-theater angle beyond picture processing, though optional speakers add more equipment if you want a fuller setup. Compared with the Samsung S90H, this is the much larger screen, but it does not use OLED technology. The many picture and game settings may take more adjustment, and its 75-inch size needs substantial room and support.
Pros:- 75-inch screen is suited to large rooms and group viewing.
- Mini LED local dimming with up to 2,100+ zones targets stronger contrast than conventional QLED.
- 144Hz refresh rate, VRR, and FreeSync Premium Pro support gaming.
- Bang & Olufsen audio integration offers a stronger sound focus than a basic TV setup.
Cons:- Uses Mini LED QLED rather than OLED, so it is a different choice for buyers prioritizing OLED’s pixel-level blacks.
- Advanced picture and gaming options may require more setup.
- Its 75-inch size can be difficult to accommodate and mount.
Best for: Viewers furnishing a large, bright living room who prioritize a 75-inch screen, high refresh rate, and built-in premium-audio integration over OLED blacks.
Not ideal for: Buyers specifically seeking OLED pixel-level black or a compact, simple television; this is a large Mini LED set with many settings to manage.
- Screen size:75 inches
- Display technology:Mini LED QLED
- Model year:2026
- Refresh rate:144Hz
- Local dimming zones:Up to 2,100+
- Processor:AIPQ Pro AI Processor
- Panel type:HVA 2.0 Pro
- Gaming features:Game Pack, VRR, FreeSync Premium Pro
- Audio:Bang & Olufsen; optional wireless subwoofer and satellite speakers
Our verdict“Choose the QM7L if a large, bright-room-friendly screen matters more to you than having OLED technology.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 77-inch Samsung S90H pairs a large OLED panel with gaming features built for high-refresh play, making it a strong Black Friday candidate for buyers who want both cinematic scale and responsive gameplay. Its 165Hz Motion Xcelerator, G-SYNC, and FreeSync Premium Pro support are a more gaming-focused combination than the compact Sony A90K, while glare-free technology is intended to help in brighter rooms. AI upscaling and HDR remastering aim to improve material that was not mastered for the screen’s full 4K presentation. The tradeoff is that its 77-inch size and layered AI and gaming controls may be more than a casual viewer needs. Buyers should also compare the listed HDR support carefully: the supplied specification names HDR+, rather than Dolby Vision.
Pros:- 77-inch 4K OLED screen combines large viewing scale with OLED contrast.
- 165Hz Motion Xcelerator and support for G-SYNC and FreeSync Premium Pro target smooth gaming.
- Glare-free technology is suited to brighter viewing environments.
- NQ4 AI Gen3 processing supports picture and sound enhancement features.
Cons:- Large screen and extensive AI and gaming options may complicate setup.
- The listed HDR specification is HDR+, with no Dolby Vision support stated in the supplied data.
- A 77-inch television needs substantial room and suitable mounting support.
Best for: Dedicated gamers and movie viewers who want a large OLED, high-refresh gaming support, and a screen designed for rooms with ambient light.
Not ideal for: Buyers with limited space, a preference for simpler setup, or a requirement for Dolby Vision support based on the specifications provided.
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Model year:2026
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Gaming features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Picture features:Glare-free technology, AI upscaling, HDR remastering
Our verdict“Pick the S90H if big-screen OLED gaming and glare management are priorities and its listed HDR formats suit your viewing library.”
LG 65-Inch OLED evo C5 Series 4K Smart TV (OLED65C5PUA, 2025)
The LG C5 OLED evo is the most balanced pick here for shoppers who want OLED movie features without giving up flexible gaming support. Its self-lit pixels provide deep blacks, while Dolby Vision and FILMMAKER MODE give compatible films more viewing options than the supplied format details for the Samsung S90H. Four HDMI 2.1 ports make it easier to connect multiple consoles and a PC without constantly swapping cables. The native refresh rate is 120Hz; the stated 144Hz VRR support applies to PC gaming, so it should not be read as a universal refresh rate. Compared with the smaller Sony A90K, the C5 offers a larger 65-inch screen and more HDMI 2.1 ports, but its description gives less detail about audio hardware.
Pros:- OLED evo panel uses self-lit pixels for deep blacks and detailed 4K images.
- Dolby Vision and FILMMAKER MODE support compatible movie content.
- Four HDMI 2.1 ports simplify connections for several gaming devices.
- Low response time and VRR features suit responsive console and PC play.
Cons:- Native refresh rate is 120Hz; 144Hz VRR is specified for PC gaming.
- The supplied product details do not describe the audio hardware in depth.
- A 65-inch screen may be too large for smaller rooms or close seating.
Best for: Movie fans and multi-device gamers seeking a 65-inch OLED with Dolby Vision, Filmmaker Mode, and several HDMI 2.1 connections.
Not ideal for: Buyers who need a compact television, expect 144Hz from every source, or want detailed audio hardware specifications before choosing.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Model year:2025
- Processor:Alpha 9 AI Processor Gen8
- Operating system:webOS 25
- Refresh rate:Native 120Hz; VRR up to 144Hz for PC gaming
- HDMI ports:Four HDMI 2.1
- Picture and sound formats:Dolby Vision, Dolby Atmos, FILMMAKER MODE
Our verdict“Choose the C5 for a versatile 65-inch OLED that balances movie formats, multiple connections, and gaming features.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
Not every Black Friday OLED shortlist needs a giant screen. The 48-inch Sony A90K is the compact choice for a bedroom, desk setup, or smaller media space, with 4K OLED picture, Dolby Vision, and Google TV. Its Acoustic Surface Audio+ uses the screen itself as part of the sound system, giving it a distinct audio approach compared with the Roku Pro Series’ Dolby Atmos specification. HDMI 2.1, 4K/120Hz, VRR, and ALLM also make it capable for current gaming consoles. The main compromise is obvious beside the LG C5: you get much less screen area, and the supplied specs do not list four HDMI 2.1 ports. It makes more sense when room fit matters more than screen size.
Pros:- 48-inch OLED size fits smaller rooms and desk-adjacent viewing setups.
- Dolby Vision support suits compatible HDR films and streaming content.
- 4K/120Hz, VRR, and ALLM support console gaming features.
- Acoustic Surface Audio+ and Dolby Atmos provide an integrated audio approach.
Cons:- The 48-inch screen offers less viewing area than the 65-inch LG C5 and 77-inch Samsung S90H.
- The supplied specifications do not state the number of HDMI 2.1 ports.
- Its compact format is a poor match for viewers seeking a large shared-room display.
Best for: Apartment dwellers, bedroom viewers, and console gamers who need a compact 4K OLED with Google TV and HDMI 2.1 gaming features.
Not ideal for: Buyers furnishing a large living room or seeking a screen close to the 65-inch LG C5 or 77-inch Samsung S90H.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Smart platform:Google TV
- HDR support:Dolby Vision
- Audio:Acoustic Surface Audio+ with Dolby Atmos
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Standby power consumption:Less than 0.5 watts
Our verdict“Choose the A90K when a compact OLED with built-in screen-based audio matters more than large-screen immersion.”
Roku Pro Series 55-Inch 4K OLED Smart TV
The Roku Pro Series 55-inch OLED suits Black Friday shoppers who want OLED picture quality and a familiar streaming interface without making gaming the whole buying decision. Its 120Hz panel, VRR, ALLM, and FreeSync Premium cover the core features for smooth sports and console play, while support for Dolby Vision, HDR10+, and HLG gives it broad stated HDR-format coverage. The backlit voice remote and Roku TV’s streaming and free live entertainment features make everyday use a central part of the package. Compared with the LG C5, the Roku’s appeal is its Roku-centered interface and 55-inch size; the LG lists four HDMI 2.1 ports and more explicit gaming connection details. Roku’s supplied update-support date is unknown, so long-term software support is less clear.
Pros:- 55-inch 4K OLED display offers deep blacks and vibrant color.
- Dolby Vision, HDR10+, and HLG cover several HDR formats.
- 120Hz refresh rate, VRR, ALLM, and FreeSync Premium support gaming and sports.
- Roku TV, voice remote with backlit buttons, and streaming features emphasize ease of access.
Cons:- The listed software update-support date is unknown.
- The supplied specifications do not identify HDMI 2.1 support, unlike the LG C5 listing.
- Buyers seeking a larger shared-room screen may prefer the 65-inch LG C5 or 77-inch Samsung S90H.
Best for: Streamers and sports viewers who want a mid-size OLED, broad listed HDR support, and Roku TV’s app-focused interface.
Not ideal for: Buyers who need confirmed long-term software update information or want the LG C5’s specifically listed four HDMI 2.1 ports.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- Audio technology:Dolby Atmos
- Ports:4 HDMI, 2 USB
- Connectivity:Bluetooth 5.2, Ethernet, Wi-Fi
- Screen mirroring:AirPlay 2, Miracast
Our verdict“Pick the Roku Pro if an easy streaming interface and broad HDR-format support matter more than detailed long-term update information.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
For Black Friday shoppers who want a current 55-inch OLED with gaming extras, this LG C6 bundle pairs a 4K OLED panel with webOS 26, Dolby Vision, and the supplied protection and cables. Its listed 165Hz gaming capability points toward smoother motion for compatible play, though the supplied specification table lists a 120Hz refresh rate, so I would verify the exact supported rate before buying for a high-refresh PC setup. Compared with the older LG C4, the C6 brings a newer platform and processor generation, while both offer OLED contrast and quick response. The tradeoff is size: it cannot deliver the larger-screen impact of the 65-inch Sony BRAVIA 6 or 77-inch LG C5. This bundle makes most sense when the included extras have practical value to you, not simply because it is a bundle.
Pros:- OLED 4K panel with deep blacks and self-lit pixels
- Dolby Vision and Dolby Atmos support
- webOS 26 and AI-powered upscaling
- Protection and HDMI cables are included in the bundle
Cons:- Refresh-rate details conflict: the title lists 165Hz while the specifications list 120Hz
- 55-inch screen is less immersive than the 65-inch and 77-inch alternatives
- A sturdy mount is needed for wall installation, and the set weighs 35.1 pounds
Best for: Console and PC players seeking a 55-inch OLED, newer LG software, and included protection and HDMI cables.
Not ideal for: Buyers prioritizing a verified 165Hz specification, a large-screen viewing experience, or a simpler TV-only purchase.
- Display:55-inch OLED
- Resolution:4K
- Refresh rate:120 Hz listed; title also states 165Hz
- HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
- Response time:0.1 milliseconds
- Audio:2.2-channel with Dolby Atmos
- Operating system:webOS 26
- VESA mount:300 × 200 mm
Our verdict“Choose the C6 bundle if you want a 55-inch LG OLED with included accessories, but confirm its refresh-rate support before making it your high-refresh gaming pick.”
LG 55-Inch OLED evo C4 Series 4K Smart TV (OLED55C4PUA, 2024)
The LG C4 is the straightforward choice for shoppers who want a 55-inch OLED with strong gaming connections without needing the newer C6 bundle. Its four HDMI 2.1 inputs give consoles and compatible PCs room to connect, while VRR and a 0.1-millisecond response time are aimed at responsive play. The listed native refresh rate is 144Hz, although product details also mention 120Hz, so I would check the exact configuration before buying around a specific refresh target. Compared with the C6, this is the older 2024 model and lacks the newer webOS 26 positioning and bundled protection and cables; compared with the Sony BRAVIA 6, it gives up ten inches of screen size. Its case is strongest when Black Friday makes this established model a compelling feature-for-screen-size fit.
Pros:- Four HDMI 2.1 inputs support several current-generation devices
- VRR and 0.1-millisecond response time suit responsive gaming
- Dolby Vision and Dolby Atmos support
- Five-year WebOS Re:New software and feature refresh program
Cons:- Refresh-rate information is inconsistent between 144Hz and 120Hz
- Older 2024 model compared with the C6 and 2025 C5
- 55-inch screen is smaller than the Sony BRAVIA 6 and LG C5 options
Best for: Gamers who want a 55-inch OLED with four HDMI 2.1 inputs, VRR, and fast response for multiple connected devices.
Not ideal for: Buyers who want a current-generation LG platform, a bundled accessory package, or a screen larger than 55 inches.
- Screen size:55 inches
- Display:OLED
- Resolution:4K
- Refresh rate:144 Hz native listed; details also state 120 Hz
- Response time:0.1 milliseconds
- Processor:α9 AI Processor 4K Gen7
- HDMI inputs:4 HDMI 2.1
- HDR formats:Dolby Vision, HDR10, HLG
Our verdict“Pick the C4 if gaming connectivity matters more than getting the latest LG generation or a larger screen.”
Sony BRAVIA 6 65-Inch OLED 4K HDR Smart Google TV (K-65A60)
The Sony BRAVIA 6 gives shoppers a practical step up in screen size without moving to the 77-inch LG C5. Its 65-inch OLED panel pairs self-lit pixels with Triluminos Pro color, while Google TV, Google Cast, and AirPlay 2 offer flexible routes to streaming and screen sharing. For gaming, the four HDMI ports support 4K/120, VRR, and ALLM, making this a more balanced living-room choice than a display aimed chiefly at high-refresh PC play. Compared with Samsung’s 65-inch S90F, the Sony lists Dolby Vision alongside HDR10 and HLG, while the Samsung specifies HDR10+ and up to 144Hz. The Sony’s listed 120Hz ceiling is less ambitious for compatible PC gaming, and the listed weight does not clarify whether the stand is included. I’d choose it for size and Google TV convenience over peak refresh claims.
Pros:- 65-inch OLED screen with deep blacks and wide viewing angles
- Google TV with Google Cast and AirPlay 2
- Four HDMI ports support 4K/120, VRR, and ALLM
- Dolby Vision, Dolby Atmos, and DTS:X support
Cons:- 120Hz refresh rate is below the Samsung S90F’s listed 144Hz
- Listed 38.2-pound weight does not clarify whether the stand is included
- Larger dimensions require more wall or furniture space than 55-inch options
Best for: Living-room viewers who want a 65-inch OLED, Google TV, and broad casting support alongside 4K/120 gaming.
Not ideal for: PC gamers seeking a stated 144Hz or higher refresh rate, or buyers who need precise stand-weight information before installation.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI features:4K/120, VRR, ALLM, SBTM
- Wireless and casting:Bluetooth 5.3, Wi-Fi, AirPlay 2, Google Cast
- VESA mount:400 × 200 mm
Our verdict“Choose the BRAVIA 6 if a 65-inch OLED and Google TV matter more than the Samsung S90F’s higher stated refresh rate.”
Samsung 65-Inch Class S90F OLED 4K Smart TV (2025)
Among the 65-inch choices here, the Samsung S90F is the clearest match for compatible PC gamers who want a stated refresh rate above 120Hz. Its 144Hz support and VRR can make fast gameplay feel smoother, provided the PC and graphics card can supply a matching signal. Samsung’s NQ4 AI Gen3 processor also upscales lower-resolution material, which may help when a streaming source falls short of native 4K, though results depend on the content. Unlike the Sony BRAVIA 6, the S90F lists HDR10+ rather than Dolby Vision, so movie-format preferences may decide between them. It also offers a 2.1-channel, 40-watt audio system with Dolby Atmos, but buyers seeking a larger screen can step up to the 77-inch LG C5. This pick prioritizes gaming speed over broad HDR-format support.
Pros:- 65-inch OLED panel with HDR+ contrast
- Up to 144Hz refresh rate and VRR for compatible gaming setups
- NQ4 AI Gen3 processor can upscale lower-resolution content
- Dolby Atmos with 2.1-channel, 40-watt audio
Cons:- 4K at 144Hz requires a compatible PC and graphics card
- HDR format listed is HDR10+, unlike the Sony BRAVIA 6’s Dolby Vision support
- Upscaling results vary with the quality of the source
Best for: PC gamers with compatible graphics hardware who want a 65-inch OLED with VRR and a stated 144Hz refresh rate.
Not ideal for: Movie viewers who specifically want Dolby Vision, or console players who will not use refresh rates above 120Hz.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:144 Hz
- HDR format:HDR10+
- Processor:NQ4 AI Gen3
- Audio:2.1-channel, Dolby Atmos, 40 watts maximum output
- VESA mount:300 × 200 mm
Our verdict“Choose the S90F if your compatible PC can use 144Hz and HDR10+ suits your viewing, rather than prioritizing Dolby Vision.”
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, HDMI Cables, Wall Mount & Guidebook
For buyers whose Black Friday priority is a more immersive screen, the 77-inch LG C5 makes a bigger leap than the 55-inch C6 or C4. Its OLED self-lit pixels, Dolby Vision, and FILMMAKER MODE suit movie nights, while AI picture and sound processing can help tailor everyday viewing. The included protection, HDMI cables, wall mount, and guidebook make this a more complete bundle than the TV-only Sony BRAVIA 6, though the package is only useful if its included accessories suit your setup. Gaming gets a 0.1-millisecond response time and multiple HDMI 2.1 ports, but the supplied specification lists 120Hz, not a higher rate. At 59.7 pounds and 67.4 inches wide, this set calls for substantial furniture or careful wall planning; its listed annual energy use is also higher than a smaller-screen alternative.
Pros:- 77-inch OLED screen creates a larger, more immersive viewing area
- Dolby Vision and FILMMAKER MODE support movie-focused viewing
- Multiple HDMI 2.1 ports and 0.1-millisecond response time suit gaming
- Bundle includes protection, HDMI cables, wall mount, and guidebook
Cons:- Large 67.4-inch width and 59.7-pound weight demand careful placement
- Listed refresh rate is 120Hz, below the S90F’s stated 144Hz
- Annual energy consumption is listed at 375 kWh
Best for: Movie-focused households with enough wall or stand space for a 77-inch OLED and a use for the included mount and accessories.
Not ideal for: Small rooms, buyers seeking a high-refresh rate above 120Hz, or households aiming to limit TV power consumption.
- Display size:77 inches
- Display technology:OLED, self-luminous
- Resolution:4K UHD
- Refresh rate:120 Hz
- HDR formats:HDR10, Dolby Vision, Hybrid Log Gamma
- Response time:0.1 milliseconds
- Processor and picture features:α9 AI Processor Gen8, AI Picture Pro, AI Super Upscaling, FILMMAKER MODE
- Audio:2.2-channel with Dolby Atmos
- Annual energy consumption:375 kWh
Our verdict“Pick the LG C5 bundle if screen size and included installation extras outweigh its space and energy demands.”
LG 65-Inch OLED B6 Series 4K Smart TV (2026)
For a Black Friday OLED shortlist, the LG B6 stands out for pairing a 65-inch 4K OLED screen with a particularly flexible gaming connection setup. Its four HDMI 2.1 inputs let you connect multiple current-generation consoles and other devices without constantly swapping cables, while 120Hz, VRR, G-SYNC, and FreeSync Premium support smoother play. Dolby Vision and self-lit pixels bring strong contrast to films and shows, and webOS supplies built-in streaming access. Compared with the LG OLED evo G5, the B6 is the more practical pick for buyers prioritizing gaming connections over a wall-focused design and the G5’s stated Brightness Booster Max. The tradeoff is that its listed tuner formats are ATSC 1.0 and QAM, and the 38.1-pound listed weight is worth factoring into installation. It makes most sense when a Black Friday offer puts its gaming features ahead of pricier picture upgrades.
Pros:- Four HDMI 2.1 inputs accommodate several modern gaming and video devices.
- 120Hz refresh rate with G-SYNC, FreeSync Premium, and VRR support.
- Self-lit OLED pixels and Dolby Vision support detailed contrast in compatible content.
- Dolby Atmos and webOS add built-in entertainment options.
Cons:- Its listed ATSC 1.0 and QAM tuner formats may not suit buyers seeking newer broadcast standards.
- The listed 38.1-pound weight calls for care when choosing a stand or wall-mount setup.
- The provided specifications do not establish the brightness advantage described for the G5.
Best for: Console and PC gamers who want a 65-inch OLED with four HDMI 2.1 inputs and support for multiple variable-refresh technologies.
Not ideal for: Viewers prioritizing the brightest available picture or a premium gallery-style wall installation; the G5 is a closer fit for those needs.
- Display:65-inch OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI:4 ports
- USB:2 ports
- Gaming features:G-SYNC, FreeSync Premium, VRR
- Model year:2026
Our verdict“Choose the LG B6 if you want a 65-inch OLED centered on flexible 120Hz gaming connections rather than the G5’s brighter, wall-oriented presentation.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI, Dolby Vision & Atmos, Filmmaker Mode, WebOS, Wall Mount Design
The LG OLED evo G5 is the premium choice here for buyers who want a high-end 65-inch screen to anchor a carefully arranged viewing room. Its listed Brightness Booster Max, perfect-black OLED pixels, and Alpha 11 AI processor target bright, detailed pictures, while Filmmaker Mode gives film viewers a dedicated way to watch with less processing. Dolby Vision and Atmos round out the cinema-focused feature set, and the wall-mount design with art-display capability is a more intentional fit than the straightforward setup of the LG B6. The G5 also lists a five-year panel warranty, a useful point of distinction in a Black Friday comparison. Its premium positioning and wall-oriented aesthetic are not for everyone, though: buyers who mainly want gaming connections may find the B6’s stated 120Hz and variable-refresh support easier to match to their priorities, while feature-rich setup may take more effort.
Pros:- Brightness Booster Max and OLED pixels target a vivid picture with deep blacks.
- Filmmaker Mode, Dolby Vision, and Dolby Atmos suit movie-focused viewing.
- Alpha 11 AI processing supports picture and sound processing.
- Five-year panel warranty is specified.
Cons:- Its premium positioning may make it a less compelling Black Friday buy if the wall-focused design is not useful to you.
- The intended look depends on wall mounting, which can add installation work.
- The many picture and smart features may require more setup than a simpler television.
Best for: Home-cinema buyers planning a wall-mounted 65-inch OLED who value high-brightness picture technology, Filmmaker Mode, and a panel warranty.
Not ideal for: Shoppers seeking a simpler setup or a gaming-first comparison; the listed details give the B6 clearer emphasis on VRR, G-SYNC, and FreeSync support.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh rate:Up to 120Hz
- Inputs:4 HDMI 2.1
- Smart platform:webOS 25
- Panel warranty:5 years
Our verdict“Pick the G5 if a premium, wall-mounted cinema display and its stated brightness and warranty features matter more than the B6’s gaming-focused flexibility.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
When screen size is the main Black Friday priority, the 77-inch Samsung S84F gives you a larger viewing area than either 65-inch LG in this group. That extra size can suit a spacious living room or a seating layout where a smaller screen feels less immersive. Its 4K OLED panel, AI-enhanced NQ4 Gen2 processing, and 120Hz refresh rate aim to keep movies, sports, and games crisp, while the wave-inspired design offers a different visual style from the LG G5’s wall-mount-focused approach. Samsung TV Plus adds access to a broad selection of channels, though full smart features require a Samsung Account. The supplied specifications list OLED HDR rather than the named Dolby Vision support provided for both LG models, so buyers whose streaming setup centers on Dolby Vision should compare formats before choosing. Source quality can also affect the picture, and some features may call for extra setup or devices.
Pros:- 77-inch OLED screen offers a larger viewing area than the 65-inch LG options.
- 4K resolution and 120Hz refresh rate support detailed, smooth motion.
- NQ4 AI Gen2 processing and Pantone validation are listed picture features.
- Samsung TV Plus provides access to thousands of channels.
Cons:- Full smart features require a Samsung Account.
- The listed HDR format is OLED HDR, while both LG alternatives specify Dolby Vision.
- Picture quality varies with source content, and some features may need added setup or devices.
Best for: Viewers furnishing a larger room who want a 77-inch OLED for sports, films, and gaming, and are comfortable using Samsung’s smart platform.
Not ideal for: Buyers who require specified Dolby Vision support or do not want a Samsung Account for full smart features; the LG B6 and G5 list Dolby Vision.
- Model year:2025
- Screen size:77 inches
- Display:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh rate:120Hz
- HDR:OLED HDR
- Smart platform:Samsung TV Plus
- Color validation:Pantone Validated
Our verdict“Choose the S84F if a 77-inch OLED matters more than Dolby Vision support or avoiding a Samsung Account.”
How We Picked
I ranked these listings around the choices Black Friday shoppers actually face: screen size, model generation, stated picture and gaming features, smart TV platform, and whether a bundle adds useful equipment or simply complicates comparison. I also checked category fit. The TCL QM7L uses Mini-LED QLED technology, not OLED, so it appears as a clearly labeled alternative instead of being treated as a direct OLED competitor.
The order favors options that appear broadly suitable for varied households, then moves toward specific needs such as large-screen viewing, premium features, compact placement, or a lower-complexity entry point. A newer model name alone does not guarantee a better fit, and bundle contents do not replace a careful comparison of the TV itself. Since Black Friday listings and offers can change, I focus on product differences and avoid promising any particular deal or value outcome.
| oled tv deals black friday | Display technology | Processor |
|---|---|---|
| TCL 75 Inch Class QM7L Series | Mini LED QLED | AIPQ Pro AI Processor |
| Samsung 77-Inch Class S90H Ser | OLED | NQ4 AI Gen3 |
| LG 65-Inch OLED evo C5 Series | OLED evo | Alpha 9 AI Processor Gen8 |
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | — |
| Roku Pro Series 55-Inch 4K OLE | OLED | — |
| LG 55-Inch OLED evo AI 4K C6 S | — | — |
| LG 55-Inch OLED evo C4 Series | — | α9 AI Processor 4K Gen7 |
| Sony BRAVIA 6 65-Inch OLED 4K | OLED | — |
| Samsung 65-Inch Class S90F OLE | OLED | NQ4 AI Gen3 |
| LG 77" C5 OLED evo 4K UHD Smar | OLED, self-luminous | — |
| LG 65-Inch OLED B6 Series 4K S | — | — |
| LG 65-Inch Class OLED evo G5 S | — | Alpha 11 AI Processor Gen 2 |
| Samsung 77-Inch Class OLED S84 | — | NQ4 AI Gen2 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday shopping can make a TV decision feel like a race between model numbers and bundle labels. I’d start with your room, viewing habits, and must-have connections, then compare the actual TV specifications and listing details. These checks help separate a useful deal from a package that only looks attractive at a glance.
Match screen size to your room and seating distance
Choose a screen size by measuring your viewing distance and checking the space where the TV will sit or mount, not by treating the largest screen as the best deal. A 77-inch set such as the LG C5 bundle or Samsung S90H can be compelling for a dedicated viewing area, but may overwhelm a smaller room or require a sturdier mount. A 65-inch model gives many households more flexibility, while the 48-inch Sony A90K is the lineup’s compact OLED option. Check the full width of the TV, including its stand, and confirm the stand fits your furniture. If you plan to wall-mount, verify the bracket standard, wall construction, and cable access before ordering. This can prevent an appealing screen-size offer from becoming an awkward installation.
Compare model generations by features, not the year alone
This lineup includes 2024, 2025, and 2026 models, but a newer year label by itself does not tell you which TV best suits you. Compare the features you will use, such as refresh rate, HDR formats, processing, gaming support, and smart TV functions, using the full listing and manufacturer specifications. A previous-generation set may still fit a straightforward movie-and-TV setup, while a newer model may make more sense if its particular improvements address a real need. Watch for similar model names that refer to different tiers, such as LG’s B, C, and G series or Samsung’s S84 and S90 families. Avoid paying extra for a feature you will not use, but do not assume models with similar names have identical panels or connections. A clear side-by-side feature check is more useful than the model year in isolation.
Think about room brightness and viewing habits
OLED’s self-lit pixels allow each pixel to switch off independently, which supports deep blacks and detailed contrast in dark scenes. That can make OLED particularly appealing for films and evening viewing, but the best fit also depends on daylight, reflections, and where people sit. For a bright room with uncovered windows, compare brightness and screen-reflection details in the manufacturer specifications, and consider whether curtains or repositioning the TV are realistic. The TCL QM7L is a Mini-LED QLED alternative, not an OLED; it may belong in the comparison if room brightness or a larger-screen option is more important to you than matching the requested panel type. Do not choose by panel label alone: your room and viewing schedule shape how the picture will look day to day. If you watch mostly at night, OLED’s contrast may matter more than peak brightness.
Check gaming needs before paying for a higher tier
Console and PC players should confirm the number and type of HDMI inputs, refresh-rate support, variable refresh rate, and the TV’s game mode details. The LG C6 listing calls out a 165Hz specification, which may appeal to some gaming setups, but buyers should verify how that capability works with their source device and which input supports it. A console may not use every high-refresh feature advertised for a TV, so match the set to the hardware you own or plan to buy. Also count the ports needed for a console, soundbar, streaming device, and other equipment; an impressive panel cannot make up for a connection bottleneck. If gaming is occasional, paying more for a specialist feature may be less useful than choosing the screen size or smart platform that better suits the household. Treat advertised gaming specs as a checklist to verify, not a reason to upgrade automatically.
Treat bundles and protection plans as separate decisions
Some listings pair the TV with protection, HDMI cables, a wall mount, or a guidebook, but bundle contents can differ and may not be necessary for your setup. Check the exact accessory models, cable lengths, mount compatibility, and protection terms before comparing a bundled listing with a TV-only option. A wall mount is useful only if it fits the TV and your wall; included cables help only if their length and supported features match your devices. Protection coverage deserves a separate review of what is covered, for how long, and how claims work. Do not let accessory counts distract from the core TV’s features or the retailer’s return and delivery terms. If you already own compatible equipment, a simpler listing may be easier to evaluate.
Choose a smart platform your household will actually use
Smart TV menus and app support affect everyday use more than many shoppers expect, particularly when several people share the remote. The lineup includes LG webOS, Samsung smart TV software, and Google TV on the Sony options, alongside Roku’s platform on its Pro Series OLED. Before buying, check that your must-have streaming services are available in your region and that the interface suits the people who will use it. If you already rely on an external streaming box, built-in software may be less decisive, though you should still check update support and available connections. Voice control, content recommendations, and home-device integration can also vary by platform. A good match here can make a TV easier to live with even when two models have similar screen specifications.
Frequently Asked Questions
Is the TCL QM7L a suitable alternative if I want an OLED TV?
It is an alternative to compare, but it is not an OLED: the QM7L is a Mini-LED QLED television. That difference matters because the panel technologies produce contrast and brightness in different ways, and the right choice depends on your room and viewing habits. Keep it in the comparison if you are open to moving beyond OLED or want to weigh a 75-inch screen against the OLED options. If you specifically want OLED’s self-lit pixels, focus on the other 12 listings. Check the product details before ordering, since category labels can be easy to overlook in a long Black Friday listing.
Should I choose a newer 2026 model over a 2025 or 2024 TV?
Not automatically. A newer model may bring features that matter to you, but the model year alone does not show whether those changes justify choosing it over an older set. Compare the exact specifications, size, connectivity, and smart platform for the models in your shortlist. The 2024 LG C4 and 2025 LG C5, for example, should be compared on their actual capabilities and intended use rather than their names alone. Also check retailer return terms and the precise model identifier, since similar series names can refer to different configurations.
Does a bundled LG TV offer better value than the TV-only listing?
It depends on whether the included items are useful and compatible with your setup. The LG C6 and 77-inch LG C5 bundles list extras such as protection, cables, or a wall mount, but those items should not replace a comparison of the TVs themselves. Confirm the mount fits your wall and the television, inspect cable specifications and lengths, and read the protection terms. If you already own suitable accessories, the bundle may add little practical benefit. Compare the complete package contents and retailer conditions before choosing between listings.
Which of these TVs makes the most sense for a smaller room?
The 48-inch Sony A90K is the smallest OLED listed here, so it is a natural starting point for a bedroom, office, or compact seating area. Still, measure the available space and viewing distance rather than buying by diagonal size alone. A 55-inch option, such as the Roku Pro Series OLED or one of the LG C-series listings, may fit if the room allows a little more screen area. Check stand width and depth as well as the panel size, especially if the TV will sit on existing furniture. Your preferred smart platform and connections can break a tie between suitable sizes.
How should I decide between the LG G5 and Samsung S90H?
Start with the size and the features you value most: the LG G5 listing is a 65-inch premium-oriented option, while the Samsung S90H listed here is 77 inches. If filling a larger viewing area is your priority, the Samsung’s size may be the stronger fit; if you want a 65-inch set with LG’s stated premium features and wall-mount design, the G5 deserves a closer look. Compare each model’s full specifications, connections, smart platform, installation requirements, and included accessories. Check whether the G5’s wall-mount setup suits your room and whether the S90H fits your furniture or wall. The better choice is the one that matches your room and habits, not simply the series name.
Conclusion
For the broadest mix of everyday use and OLED features, my best overall pick is the LG 65-inch OLED evo C5. Shoppers seeking a best value starting point can compare the LG C4 and Samsung S84F against current listings and decide which feature set fits their needs; I would not assume either is the better buy from its model year alone. For a best premium choice, consider the LG G5, while the Samsung S90H is the standout if a 77-inch screen is your priority. The LG B6 is my pick for buyers who want a straightforward way into the listed OLED lineup, and the Sony A90K suits compact-room needs. If your room is bright or you are open to a non-OLED panel, compare the TCL QM7L as a Mini-LED alternative. Before choosing, check the full model details, bundle contents, and retailer terms so the TV fits your space and setup.
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