TL;DR
Jana Askeland, a mom and car enthusiast, has built a trusted platform reviewing vehicles from a female perspective. She faces online criticism but continues to influence women car buyers and challenge industry norms.
Jana Askeland, founder of Real Mom Car Reviews, is actively shaping how women approach car buying while confronting online bullying and industry biases, marking a significant presence in automotive media.
Jana Askeland, based in Raleigh, North Carolina, launched her platform in 2022 to review vehicles from a woman’s perspective, focusing on safety, space, and comfort. She has built a growing social media following by providing honest, relatable reviews aimed at helping moms and women make informed car choices.
Askeland’s background includes childhood exposure to the auto industry through her father, a car dealer, which influenced her career in broadcasting and automotive advertising. Her platform emphasizes unbiased advice, addressing the marketing focus on male consumers that often overlooks women’s needs.
Despite her success, Askeland reports facing internet bullying, which she attributes to industry stereotypes and the challenge of speaking out as a woman in a traditionally male-dominated field. She states her approach is to ignore negativity and focus on her mission to empower women buyers.
Why It Matters
This matters because Askeland is challenging industry norms by providing a female-centric voice in automotive reviews, influencing a demographic that controls over 85% of car purchases. Her success demonstrates the importance of diverse perspectives in traditionally male-dominated markets, potentially encouraging more women to participate in automotive media and decision-making.
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Background
The automotive industry has historically marketed primarily to men, often neglecting women’s preferences. Recent years have seen increased efforts to include women’s voices, but industry marketing and media still lag behind. Askeland’s platform, founded in 2022, is part of this broader shift towards inclusivity and transparency in vehicle reviews for family-oriented buyers.
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What Remains Unclear
It is not yet clear how industry stakeholders will respond to Askeland’s influence or whether her platform will lead to broader changes in automotive marketing and media.
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What’s Next
Askeland plans to expand her content, including more detailed reviews and collaborations with automotive brands, while continuing to advocate for women in the industry. Monitoring her influence on industry marketing strategies will be key in the coming months.
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Key Questions
What inspired Jana Askeland to start her platform?
Jana was inspired by her childhood exposure to the auto industry through her father and her desire to provide women with honest, relatable vehicle reviews that focus on their specific needs.
How does Askeland handle online criticism?
She states she takes criticism with a grain of salt and remains focused on her mission to empower women, ignoring negativity and staying resilient.
What impact has Askeland had on the automotive industry?
Her platform is part of a broader movement to include women’s perspectives in vehicle reviews and marketing, potentially influencing industry practices and consumer decision-making.
What are Askeland’s future plans?
She aims to expand her content offerings, collaborate with brands, and continue advocating for women car buyers, with an eye on influencing industry change.
Source: Motherly · Wellness
